SHOULD PHARMA COMPANIES PREPARE BETTER FOR UCPMP?
UCPMP, (Uniform Code for Pharmaceuticals Marketing Practices) is a subject that has been around for over one and a half years...
More...
WHAT DO LARGE INDIAN PHARMA COMPANIES LOOK FOR IN A CRM SOLUTION?
Introduction Any large IPA (Indian Pharmaceutical Alliance) company is usually equivalent to the size of 10-15 mid- sized pharma companies...
More...
CRM TOOLS FOR PHARMACEUTICALS – A PERPETUAL EVOLUTION STORY
Implementation of CRM tools as a strategy has evolved beyond just capturing daily call activities. With ever evolving challenges, especially...
More...
TRACKING ONLY “EFFORT” OF MR S WITHOUT TRACKING “RESULTS” IN A CRM SOFTWARE IS LIKE BATTING WITHOUT LOOKING AT THE SCORE BOARD IN A T-20 CRICKET MATCH
I have seen many CRM solutions that Pharma companies are using – including some popular global solutions that MNC s...
More...
FIRST LINE MANAGER-KEY TO BETTER SALES FORCE EFFICIENCY
Every time we think of the sales team of a pharmaceutical or medical device company, undeniably the first set of...
More...
IS THERE A NEED FOR DIFFERENTIATION FOR SPECIALTY DIVISION IN A CRM SOLUTION?
From our experience of being in the Pharma CRM domain for the last 8-9 years, it has made us realize...
More...
FIRST LINE MANAGER-KEY TO BETTER SALES FORCE EFFICIENCY
Every time we think of the sales team of a pharmaceutical or medical device company, undeniably the first set of...
More...
IS THERE A NEED FOR DIFFERENTIATION FOR SPECIALTY DIVISION IN A CRM SOLUTION?
From our experience of being in the Pharma CRM domain for the last 8-9 years, it has made us realize...
More...
IS THERE A NEED FOR “WAVE 2” CRM AUTOMATION IN THE PHARMA INDUSTRY?
Before I pose this question, the first thing to clarify is: What is Wave 1 automation, and what do I...
More...
IS THERE A NEED FOR “WAVE 2” CRM AUTOMATION IN THE PHARMA INDUSTRY?
Before I pose this question, the first thing to clarify is: What is Wave 1 automation, and what do I...
More...