WHY SHOULD A PHARMA COMPANY WORK WITH A SPECIALIST CRM VENDOR?
I have been associated with the Pharma industry globally, for a number of years now, as the CEO of a...
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GOING BEYOND CRM TO AN SFE SOLUTION
In the Pharma industry, when it comes to software solutions, I have seen these two terms, being used interchangeably. Is...
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GET MORE OUT OF YOUR CME S
Governments all over the world are increasing the regulatory aspects governing ethical promotion of pharmaceutical products to healthcare professionals. It...
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COMPREHENSIVE DOCTOR ENGAGEMENT IS THE WAY TO GO
There is so much talk of Digital Customer Engagement and Alternate Customer Engagement channels these days. It makes me wonder...
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CRM- FOR DISTRIBUTOR DRIVEN PHARMA MARKETS
Pharmaceutical distributors play an important role in medicine supply chain through their medical distribution centers. These distributors also enable market...
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DO WE NEED TO INTEGRATE COACHING AND E-LEARNING, FOR MEDICAL REPS?
I was recently asked by a National Sales Manager of a Pharma company, a question that I have been pondering...
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WHAT CRM OPTIONS SHOULD INDIAN MEDICAL DEVICES COMPANIES LOOK FOR?
Over the last several years, I have had close connections with Indian Medical Devices and Pharma industries. While Pharma industry...
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WAVE 3 CRM SOLUTIONS FOR PHARMA: IT IS ALL ABOUT BENEFITS
It is not often that we can talk about waves of automation that come in such quick succession. That is...
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ARE US PHARMA COMPANIES SET TO OPTIMIZE INVESTMENTS IN CRM SOFTWARE?
US Pharma industry has always been open to adopting state of art technology solutions to improve sales force effectiveness. Many...
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OLAP CUBES FOR SALES “MIS” IN KEA
Definition of OLAP cube: Refer Usage of OLAP cube for Sales MIS in Kea: We used cubes to implement Sales MIS module...
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