Krishnamurthy N

Benefits of Adopting Multichannel Marketing in Pharma
Background: It all started in March 2020 and it is now Jan 2022. We still can’t declare the COVID pandemic as “finished”. How has the pandemic impacted the field marketing activity of Pharma companies? What should the industry do to...
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India’s B2B product industry: Requisites for success
Recently, Chairman of the NASSCOM Product Council was quoted as saying: We are at a big point of inflection. Products are being massively rewritten due to cloud, AI and other types of deep tech. We have vast technical talent, a...
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DO YOU HAVE MULTIPLE SPECIALTIES, AND YET A “ONE-SIZE FITS ALL CRM” PROBABLY MEANT FOR PRIMARY CARE?
I had a visitor the other day: head of a company that has a few specialty business divisions, including Oncology. I asked him: what brings you to Bangalore so often? And he said he has been personally visiting Bangalore once...
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WHY SHOULD A PHARMA COMPANY WORK WITH A SPECIALIST CRM VENDOR?
I have been associated with the Pharma industry globally, for a number of years now, as the CEO of a company that is focused on providing CRM and SFE solutions to the Industry. When I look around, three things strike...
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GOING BEYOND CRM TO AN SFE SOLUTION
In the Pharma industry, when it comes to software solutions, I have seen these two terms, being used interchangeably. Is that correct? Can all vendors providing solutions to the industry’s sales force, claim that their solutions are SFE solutions?CRM stands...
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GET MORE OUT OF YOUR CME S
Governments all over the world are increasing the regulatory aspects governing ethical promotion of pharmaceutical products to healthcare professionals. It is no different in India. In this backdrop, Continuing Medical Education (CME) is gaining more and more importance, and hence...
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COMPREHENSIVE DOCTOR ENGAGEMENT IS THE WAY TO GO
There is so much talk of Digital Customer Engagement and Alternate Customer Engagement channels these days. It makes me wonder how companies can talk of any one channel independent of others. To my mind, we need to look at enabling...
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DO WE NEED TO INTEGRATE COACHING AND E-LEARNING, FOR MEDICAL REPS?
I was recently asked by a National Sales Manager of a Pharma company, a question that I have been pondering about. He asked me: With all the new technology and social media coming in, will the role of MR s...
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WHAT CRM OPTIONS SHOULD INDIAN MEDICAL DEVICES COMPANIES LOOK FOR?
Over the last several years, I have had close connections with Indian Medical Devices and Pharma industries. While Pharma industry has a choice of CRM software solutions, Indian medical devices industry seems to have struggled to find the right software...
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WAVE 3 CRM SOLUTIONS FOR PHARMA: IT IS ALL ABOUT BENEFITS
It is not often that we can talk about waves of automation that come in such quick succession. That is what is happening in Pharma CRM and SFE space. The time gap between these developments is reducing rapidly, throwing significant...
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